Final design choices and reasoning

Aluminium pouch:

– 75% of the world aluminium is still in use ( high in abundance)

– part of a closed loop system means it can be re used multiple times and the quality never degrades

– collapses/ flat packs which saves space in when in storage

– easy to dispose of in house recycle ( widely recycled)

– re sealable screw on lid , more then one use

– pouches use less material then cans and tin as they are thinner making is lighter to transport

– aluminium is already a trusted material in paint transportation, helps maintain trust in product if bee used previously

– circular base allows it to stand up easily

– handles make it easier for customer to pour or hold

Eco Cushions: Opus Bio, bio degradable plastic

– can bio degrade in 28 days, or be recycled

– filled with air so can withstand high pressure

– can be ripped up into small square ( are filled in sheets) and so is compatible to different size packages

– can be blown up on site, save a LOT of space when not in use

– shrink to just 1% of their original size when deflated

Cardboard  container wrap, box and individual sleeve

– Cardboard is a strong and sturdy material that is already used as a container packaging globally

– can be recycled in household waste

– reused again for storage option

– will be printed on using eco friendly ink

Overall concepts:

– Easy to recycle at home – convenient

– customers given choices how they want to recycle ( there is a returnable option i have also considered if feasible for the company)

-only 3 different materials used which makes it easier to recycle

– customers are given a website link on leaflet, which links to a small independent site. when order number is typed in, the number of entries accumulated: for every 10 Points of paint will donate a tree to the Woodland Trust. This helps to encourage consumers to know that they have done something simple to help protect the environment

– overall look and visuals on the box give it a modern, high quality feel.

– Thats its important to inform the customer how they are helping the environment and how to recycle it ( keeping customers well informed)

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Press Release – Pots of Paints

Eco Ink

Eco Friendly Printers:

These printers have a stand-by mode which runs on 3 watts as opposed to 20 watts for a non-eco-friendly printer. imageCLASS models would contain rechargeable ink cartridges which are to be shipped to Canon for recycling. So far, one million of these cartridges have been recycled. Eco-friendly printers contain single cartridges in which individual tanks contain different coloured inks. This would help in saving ink. Also, these printers are enabled with duplex printing.

http://www.cartridgesave.co.uk/news/eco-friendly-printers-by-canon/

The average laser printer cartridge can be remanufactured 3-4 times. The average laser printer cartridge can be remanufactured 3-4 times.

Each recycled ink cartridge saves about two ounces of oil. Each recycled ink cartridge saves about two ounces of oil.

Each remanufactured laser cartridge keeps two pounds of waste out of landfills. Each remanufactured laser cartridge keeps two pounds of waste out of landfills.

Inkjet cartridges discarded in landfills leak into soil and waterways. Inkjet cartridges discarded in landfills leak into soil and waterways.

More than 350 million printer cartridges are discarded in landfills annually. More than 350 million printer cartridges are discarded in landfills annually.

Nearly 70% of empty printer cartridges throughout the world are discarded. Nearly 70% of empty printer cartridges throughout the world are discarded.

https://www.cartridgeworld.com/environment-think-green/

Final Composition of Packaging Elements

Here are some of the visuals I will use on my final display board. It shows how all the elements will be found inside the box and that the wrap will have to be undone in order to receive the contents, the layout and final design of the leaflet which helps people to understand what to do with their waste packaging and the front and back designs of the pouch.

finalspellcheckedleafletptwg

Final Leaflet design – Woodland Trust

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All elements of the design

FINALPOUCHB&F(4)

Front and Back of Pouch

shelfdesign

shelf mock ups/ could possibly be hooked onto shelves

Wrap for Container

This is the front and back of my wrap design for the individual container. I wanted the front image to reflect the header of the leaflet and also the wrap so that it would make a consistent link, forming a more defined corporate identity.  The back of the wrap needed to have a small amount of information, space to put the two small stickers and I also felt that I should add the Woodland Trust logo to show the link between the company and the charity.

final wrap

Interesting Packaging

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this is a solid sleeve type of protection that has a mouth to insert the product inside. it almost acts as a case to ensure 360 degree protection

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It was extremely durable as it was made of separate air pockets which when combined created a very strong formation

Eco Font

Ecofont is the brainchild of Colin Willems, a font with tiny circles placed within the characters to reduce the total ink/toner laid upon the paper. Much like you can purchase pocket knives with skeletonized handles to reduce weight, Ecofont reduces the volume of printing supplies consumed.

http://www.youtube.com/watch?v=M2vU-FshEjo

ecofont-vector

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