Nature and its connotations play a key role in Japanese aesthetics. Most of the most creative examples are those made of natural materials such as bamboo, straw or wood. Many are collected in the famous How to Wrap Five More Eggs by Hideyuki Oka.
Most of the traditional Japanese packaging is made of whatever material found at hand in the rural areas of their origin. Below are some examples of traditional packaging that follow a specific set of rules that make them more aesthetically pleasing.
japanese packing is designed so that customers can see the product that they are buying inside. This allows the consumer to feel confident in the product that they are purchasing
This image is also the front cover of ‘How to pack 5 eggs’ and introduces the main elements of Japanese packaging
natural material is also commonly used to wrap/package items which helps to imply a sense of natural products with a handmade appearance
this image shows how traditional packaging has been adapted to fit everyday materials in a advancing society