Case Study – Innocent Smoothies

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In September 2007, Innocent claimed a world first by putting four of its fruit smoothie ranges in bottles made from 100% recycled PET and making it onto the shelves before the likes of GlaxoSmithKline’s Ribena or Coca-Cola.

(http://www.designcouncil.org.uk/case-studies/innocent-drinks/using-recycled-packaging-material/)

Innocent Drinks are launched a new range of juices in PET carafes designed by packaging agency Family(and friends), with all new label graphics developed by B&B Studios.The design has been developed to maximize ease of pour, fitting snuggly into the door of most family fridges and creating new news instore.

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decrease CO2 emissions advert

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new bottle packaging

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