Case Study – Innocent Smoothies


In September 2007, Innocent claimed a world first by putting four of its fruit smoothie ranges in bottles made from 100% recycled PET and making it onto the shelves before the likes of GlaxoSmithKline’s Ribena or Coca-Cola.


Innocent Drinks are launched a new range of juices in PET carafes designed by packaging agency Family(and friends), with all new label graphics developed by B&B Studios.The design has been developed to maximize ease of pour, fitting snuggly into the door of most family fridges and creating new news instore.


decrease CO2 emissions advert


new bottle packaging


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