”TerraCycle is on a mission to eliminate the idea of waste. We do this by creating waste collection programs (each one is called a “Brigade”) for previously non-recyclable, or difficult-to-recycle, waste. The collected waste is then converted into new products, ranging from recycled park benches to upcycled lunchboxes.”
The company collect waste products that can then be used to create and generate new produce. This lowers the amount of waste produced. For example, Pots of Paints could ask consumers to send their packaging back to head quarters, and the Terracycle company would come round in a Brigade to pick up all the waste produced my Pots of Paints. The company would then get given points that can be given to a non profitable charity of their choice… therefore all the waste would be recycled and pots of paints could donate their money to maybe a eco friendly charity.