Below are my initial designs for the front sticker for the individual container. The idea is that the sticker is peal able and has the return address on the back of the sticker so that customers can return their packaging if they want to. I wanted to design an image that would help illustrate the class of the company whilst still using the existing corporate identity. I also wanted to add some smaller details such as the signature or gradient fills to make it a bit more personalised.
Currently my favourite design are the ones in the top left hand corner. I feel like these are elegant but still fairly modern. I also think that the circular element looks nice and although we weren’t ask to change the logo as such, all the elements are still there and i feel that anyone that saw that would know that it was part of the Bulmer’s pots of paint.