Ecolean Mock Up

Ecolean have a system where you can upload your designs and it will place it on their packaging to give a in situ image. Although i know that the actual packaging isn’t the same as the one I am using, I thought it would be  interesting to see how it would look on a pouch shape. It also shows how easy it is to have visual mock up to show clients or to show your ideas more clearly. ecolean.air250.product-preview

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Development of Container Design

Here are my initial designs for the outside of my single container packaging. After making a firm decision on the style of the pouch, wanted to explore the various visual options that i could chose to for the basis of my individual container pouch. I wanted to choose a design that would make the least damage to the container as there could be a option to re use the pouch container if the return option was considered.

Things to remember to place on the on the sleeve:

– logo, existing paint stickers ( 2 rectangular shape)

– information about the brand

– bar code, recycle symbol

outsidemockupspng

Outer Container Layout

Here is my design for the outer container packaging. inside this would be the 2 pouches, the air cushions and the leaflet. The box seals shut with a tab locking system and then then card wrap is placed all the way round the outside of the box for a more secure transition. The box itself is make from 100% recycled corrugated card and so can be reused or recycled by being placed with general cardboard recycle.

openandclosebox

Outer Container Label – Recycle Elements

I made my own recycle label for my outer packaging which shows again which elements are made from which materials and how they can be recycled/ how widely available they are to recycle. This system is being introduced by the British Retail Consortium (BRS).

Research shows that consumers are often frustrated that they don’t know what packaging can and cannot be recycled and are looking for much clearer on pack guidance to improve their understanding. (www.onpackrecyclinglabel.org.uk)  outsidelabel

Final Leaflet Design

finalspellcheckedleafletptwg

Final Leaflet Design

After all the changes this is what I have designed for the leaflet. It will be A5 in size and will be printed on 100% recycled paper. The images and type will be printed on with bio degradable ink cartridges making the whole leaflet eco friendly.

Issues with Return

My initial idea would be to Return the packaging free post to the company in Germany. Whilst researching this I realised that currently there is a large decrease in the amount of Post Offices available round the UK ( below are some articles showing the effects.

http://www.bbc.co.uk/news/business-12082555

http://www.dailymail.co.uk/news/article-485229/Is-post-office-shutting-Revealed-215-branches-set-closure.html

royal mail

i also found out that the costing of sending the parcel to germany would be around £5 which probably wouldn’t viable or economically friendly due to the distance it has to travel

Collect+ 

Collectplus_logo

Companies now have free click and collect system where you drop packages off at a location station nationally for free, and someone will pick it up and return it to the original company. This overcomes the issue of there not being a suitable Post Office to return the package too. Then we realised that they only send nationally and so we would be able to return the package to Germany. Then I considered sending it back to the company in Herefordshire but i realised that they wouldn’t be able to do anything with the pant containers and it wouldn’t be worth just sending the box and the air cushions back.

http://www.collectplus.co.uk/

Change of direction…

 When I was weighing up the pro’s and con’s of using delivery, I wondered what other options or elements that i could add or change to the system to make it more functional and easy for the consumer to make a difference.

I was thinking about alternative ways people could still help the environment even if they don’t send their packaging back  and was influenced by the back of a Rice Crispies box that stated that ” simply visit http://www.giveachildabreakfast.co.uk and ‘share’ the story and they will donate a bowl of cereal to a child. I then started to think about how this system could be adapted to Pots of Paints.

2014-01-05 16.04.28

Woodland Trust 

woodland_trust_logohttp://www.woodlandtrust.org.uk/donate/

It costs £3 to plant a new tree somewhere, and I think that people would like to know that they have helped out in some other form, even if its only small. From an ethical point of view, people could like or click a button to help Pots of Paints donate a tree to the Woodland Trust. To be able to make sure that the system was not abused, people might be asked to put in their e mail address or purchase order in so that only people that have actually brought a Pots of Paints Product will be allowed to make a difference.

Companies that have set a Precedent: 

Rice Crispies : http://www.giveachildabreakfast.co.uk/

The Body Shop supporting Human and Child Trafficking : http://thebodyshopfoundation.org/ecpat-uk-the-body-shop-uk-press-release/

TOMS Shoes make a scheme called ‘One for One’: http://www.toms.co.uk/our-movement/l

Tessellation Shapes in Packaging

Definition:

‘an arrangement of shapes closely fitted together, especially of polygons in a repeated pattern without gaps or overlapping’

Tessellating shapes is a element to be considered whilst designing and producing something that will need to be transported. As companies transport large amounts of their products in lorries or vans, it is important to consider the amount of wasted space that a product makes, as this is space that could be used to transport more products.

hex-tess

Tessellating: the shape can be repeated and no space is wasted

octagon

Non tessellating: as you can see by the white squares in this image, this is the space that is being wasted as it can’t be used

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